Physics is like sex. Sure, it may give some practical results, but that’s not why we do it,’ said theoretical physicist Richard Feynman.
Imagine if your doctor, just by looking at you, started to rattle off a list of really great drugs, the benefits you’ll get from taking them and in what quantities…
You would run a mile.
One Of The Great Challenges That Exists In The Software And Technology Space Is Market Perception. A Lot Of Companies Are Continually Making Better, Faster, Cheaper, More Efficient, Highly Productive Products And Selling Them As Such…
Since its inception, email marketing continues to be one of the most effective ways to reach your customers. And of course, get them buying from you. But how much effort are you putting into building and cultivating the ideal email database for your products or offerings?
Year after year studies show that 90% of people trust what your customers say about you, and according to research Case Studies are one of the most powerful forms of content. They take testimonials to another level.
You probably wouldn’t send Granny a card or email with this Naked Santa unless she had a robust sense of humour. Well, email marketing is a bit like that.
Are you finding it harder to cut-through to your targets with Marketing and Communications for your technology offering? There’s a reason!
Not all customer profiles tell the same story as our graphic clearly demonstrates. On paper Prince Charles and Ozzy Osbourne read the same. But selling to them will clearly be very different.
While businesses close over the Christmas and New Year period, your clients and prospects are still online, even more so than usual. It’s the perfect time to grab their attention!
I was gob-smacked the other day when a new client CEO asked us to focus the meeting on strategy. He then proceeded to detail tactics for the next hour.
…and not be left by the roadside. Think of creating content for digital marketing in IT companies as planning your next holiday!
We need to talk about the basics. Being responsive to a client, responding to enquiries within a reasonable time, keeping in contact, getting back to people when you say you will.
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