Year after year studies show that 90% of people trust what your customers say about you, and according to research Case Studies are one of the most powerful forms of content. They take testimonials to another level.
You probably wouldn’t send Granny a card or email with this Naked Santa unless she had a robust sense of humour. Well, email marketing is a bit like that.
Are you finding it harder to cut-through to your targets with Marketing and Communications for your technology offering? There’s a reason!
Not all customer profiles tell the same story as our graphic clearly demonstrates. On paper Prince Charles and Ozzy Osbourne read the same. But selling to them will clearly be very different.
While businesses close over the Christmas and New Year period, your clients and prospects are still online, even more so than usual. It’s the perfect time to grab their attention!
I was gob-smacked the other day when a new client CEO asked us to focus the meeting on strategy. He then proceeded to detail tactics for the next hour.
…and not be left by the roadside. Think of creating content for digital marketing in IT companies as planning your next holiday!
We need to talk about the basics. Being responsive to a client, responding to enquiries within a reasonable time, keeping in contact, getting back to people when you say you will.
In B2B Content Marketing you’re using your content to engange new prospects so it’s wise to follow the rules so you don’t ruin your chances…
We see these mistakes everyday. You can come up with the smartest headlines and subheads. you can craft terrific content and polish it with the skills of a master wordsmith. You can target the distribution of your content with exquisite specificity…
Often, when we ask clients what their current marketing efforts are, they say, “we get all of our business from referrals”. On the surface, that sounds great.
Steve Jobs once said, ‘the most powerful person in the world is the storyteller.’ I’ve been thinking about this a lot lately and how it applies both in life generally and to sales and marketing.