Story Time. I’ve always loved music. Back in my late teens and early 20s, I was a nightclub DJ. Even now, I’ll see as much
In the competitive software and technology landscape, achieving sustainable growth requires more than just an innovative product. It demands effective marketing strategies that resonate with
Having great features and a user-friendly interface is just expected these days. Trying to compete based on features is a race that only the ones
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People are natural divas, especially your target market. They want to feel seen, cared for, and listened to – if you want them to engage with your brand. If you currently think “My target market is basically everyone. My product is made for everyone and I don’t want to exclude anyone.” You better catch yourself before it is too late.
The tech sector is fueled by innovation and disruptive thinkers – but they are not spared from getting caught in the latest fad.
Welcome to the future, where artificial intelligence (AI) is not just a sci-fi fantasy, but a game-changing reality across various sectors.
Personalised sales and marketing is not just a trend – it’s a long-term strategy that pays. In the world of sales and marketing, personalisation is the golden ticket, and you’ve got it right in your pocket.
What’s your score? Never before has there been a more definitive way to determine your sales and marketing score…
In today’s competitive business environment, it’s more important than ever for technology companies to focus on the customers that matter most.
A sales script can be categorised as writing down and refining the process of making a sales call to prospective customers. They take different forms…
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