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Finding Your Business Rhythm in 2024

You may not know this about me, but I LOVE music, hence my first career as a nightclub DJ. (I’m listening to music as I write this)

I’ve been thinking about the similarities between business and music.

Just like the rhythm section of a band is the backbone of a hit, your business needs a steady beat. Imagine your favourite song—what makes it memorable? It’s likely the beat that gets your toes tapping and your head nodding.

I’ve spoken with several tech leaders this year who are confident that they would be unstoppable if they could get their solution in front of the right people at the right time. But their lead flow is more of a trickle, which must change fast.

So I asked about their marketing rhythm, and other than referrals, it’s sporadic at best with the odd email and social post with no rhythm, no style, and nothing potential clients can rely on, and it definitely does not support the sales and marketing efforts to drive them towards their growth goals.

So, what’s the beat that will get your clients nodding along?

One of the challenges I hear expressed by software and tech leaders is that there is no time, or it’s outside their skills wheelhouse.

It all seems too hard, and anyway, if you finish this next feature, the market will beat a path to your door. Right?


Unfortunatally the world is full of amazing solutiions and tech that noone knows about. So, it’s time to think about your rhythm – what can your potential clients rely on?

To give you a hand, I’ll tell you my rhythm in 2024. It’s straightforward, and you can copy it. I’ve done it twice, and the 3rd’s coming up later this month.

I’ll be doing monthly webinars specifically designed to help software and technology leaders sell more to the right people – they’ll be entirely focused on taking you through the latest thinking on sales and marketing in the software and technology space.

I’ll skip the marketing theory and jargon. I’ll be focusing on showing you exactly what’s working right now and giving you clear and actionable steps every time.

That’s it! Once a month.

Here’s a short list of why you should think about doing the same

  1. Drive Accountability: Commit to regularly delivering fresh, insightful content that meets the needs and interests of your target audience, driving engagement and loyalty.
  2. Content Foundation: Use webinars to anchor your monthly content strategy, supporting and enhancing other content forms like social media posts, newsletters, and emails.
  3. Demonstrate Expertise: Highlight your latest ideas, achievements, and insights, showcasing your company’s thought leadership and innovative solutions.
  4. Educate Your Audience: Provide deep dives into your products, services, or relevant topics, helping your audience understand and appreciate the value you offer.
  5. Enhance Online Presence: Boost your SEO and overall online visibility by producing and sharing engaging webinar content.
  6. Align With Sales Goals: Coordinate webinars with your sales and marketing efforts to nurture leads through the sales funnel, enhancing conversion rates.
  7. Position as Industry Leader: Stay ahead of industry trends and challenges, offering timely and relevant content that positions your company as a leading voice in your field.
  8. Reach a Wider Audience: Overcome geographical barriers by connecting with a global audience and expanding your market reach and potential customer base.

Getting known by your target market doesn’t need to be overly complicated. It needs to be consistent and relevant to your target market.

So, welcome to 2024 – we’re 9 weeks in with 43 to go.

Let’s make 2024 the best year yet.

If you’d like to join me and other tech leaders on our next webinar. Go to and grab our guide to Doubling Your Marketing ROI, and you’ll be on the list.

Here’s to your Success

Matthew Whyatt.


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People are natural divas, especially your target market. They want to feel seen, cared for, and listened to – if you want them to engage with your brand. If you currently think “My target market is basically everyone. My product is made for everyone and I don’t want to exclude anyone.” You better catch yourself before it is too late.

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