Meet the Tech Torque Leadership Team

matt3 - Leadership


Co-founder & Chief Sales Strategist

Hi, I’m Matthew Whyatt and I co-founded Tech Torque with Tracey James.

I love the science of buyer-centric selling, of empowering people to make the right decisions based on informed choices. I really dislike the opposite: sleazy, overbearing selling.

I started my first software business at the age of 22 and built it to over $100 million in turnover. However, this wasn’t just because of sound technology, it was also because of precision selling and business processes that I developed and applied across the company.

After I sold that company and took a holiday, I was keen to explore the next challenge. I was privileged to meet Bob Urichuck from Velocity Selling and to be chosen to be CEO of his Australian operation. I am very proud of our achievements together over the time.

Later on, I started my own specialist consultancy in selling strategy and process, combining the methods I’d developed and lessons I’d learnt over 20 years – but there was something missing. While my clients were delighted with their selling skills and results, they didn’t have a robust, repeatable, routine marketing process to generate high quality leads. As a result, their growth was being held back. 

I could see she had the other vital half of the Sales and Marketing equation – precision marketing processes. That’s why we created Tech Torque, the first end-to-end Growth System for Software and Technology companies – based on precision sales and marketing processes.  

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Jan’s history of orchestrating successful outcomes begins with understanding and effectively distilling our client’s goals – whether they entail product launch, business growth, existing customer satisfaction, or stakeholder buy-in.
Her thorough due-diligence and exceptional strategic thinking has resulted in communications across all mediums that deliver time and again. The ability to create close and long-term working relationships is a testimony to her talent and dedication, and brings many benefits to our clients. Jan’s enviable track record of excellence is evidenced by over 19 prestigious peer-voted industry marketing awards.
Her portfolio of work includes many examples of her ability to turn a simple idea into a great idea; a highly technical subject into an understandable piece of communication; a small budget project into a big success.
Her greatest loves are Darrel, her gorgeous partner; and a need for speed – satisfied by her beloved 650cc Kawasaki Ninja ‘Pickle’ and her hotted-up Mazda RX8 ‘Sozzi’.
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Social Media coordinator

For over 12 years, Leah has worked in Digital and Social Media Marketing and still to this day finds it extremely enjoyable.
Leah is highly respected by her team colleagues as an integral part of the concept and strategy development process. She contributes in a confident and considered way, in a highly interactive environment where ideas are created, developed, and fine-tuned to become first proposals, and then active projects.
Leah often influences the strategic outcome, with her fresh ideas and out-of-the-box thinking. She is renowned for her ability to deliver time and again in deadline driven situations. Leah’s role as Social Media Co-ordinator is to work closely within the team to effectively and efficiently produce social/digital marketing and communications to support the business goals.
She also loves peanut butter and lettuce sandwiches.
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Content & Creative Specialist

For 11 years Richard has been creating content for a range of business types and structures. He loves the process of discovering the true value within a business and communicating that through engaging, strategic and unique content.

His passion is video production, but also focusses his efforts on developing content for a range of different mediums. He is committed to finding new and innovative ways to increasing output for clients, whilst maintaining the quality of the end result.

He lives in the hills in VIC, and when he’s not in content world, he’s slipping and falling down hills trying to construct something in his backyard.