In B2B Content Marketing you’re using your content to engange new prospects so it’s wise to follow the rules so you don’t ruin your chances…
We see these mistakes everyday. You can come up with the smartest headlines and subheads. you can craft terrific content and polish it with the skills of a master wordsmith. You can target the distribution of your content with exquisite specificity…
Often, when we ask clients what their current marketing efforts are, they say, “we get all of our business from referrals”. On the surface, that sounds great.
Steve Jobs once said, ‘the most powerful person in the world is the storyteller.’ I’ve been thinking about this a lot lately and how it applies both in life generally and to sales and marketing.
When it comes to cooking like a MasterChef, whether you’re on the program, a talented home cook or a professional in a commercial kitchen, one thing remains the same: you need the skills, talent, and the right ingredients to cook a winning dish.
We all grew up hearing it over and over again: practice makes perfect. There’s a reason we’ve heard this phrase so many times – it’s true. And it’s not only true but it applies to almost anything, including b2b tech marketing and sales.
In this story, I will take you through how a client of mine was able to follow up a client for 10 months and eventually win the business without being a pain in the arse.
In my line of work, it’s no surprise that a key part of my job is the initial pitch. For many people in sales, this is the most exciting part of the job – the thrill of the chase, the hunt, the kill.
After decades of us all working in the WWW universe, I am amazed to still find websites that have me looking for the nearest exit the instant I arrive. The first seconds from when someone lands on your site are make or break.
The most under-rated resource. Nothing is more convincing than a customer who’s happy to tell the world that your product solved a major problem in their business.
The Heads of IT all over the world have a vision. They dream of implementing faster, better, smarter, and safer technology solutions throughout their organisation.
Desktop LINUX – The perfect case in point. One of the most reliable, secure and worry-free operating systems available.
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