Steve Jobs once said, ‘the most powerful person in the world is the storyteller.’ I’ve been thinking about this a lot lately and how it applies both in life generally and to sales and marketing.
When it comes to cooking like a MasterChef, whether you’re on the program, a talented home cook or a professional in a commercial kitchen, one thing remains the same: you need the skills, talent, and the right ingredients to cook a winning dish.
We all grew up hearing it over and over again: practice makes perfect. There’s a reason we’ve heard this phrase so many times – it’s true. And it’s not only true but it applies to almost anything, including b2b tech marketing and sales.
In this story, I will take you through how a client of mine was able to follow up a client for 10 months and eventually win the business without being a pain in the arse.
In my line of work, it’s no surprise that a key part of my job is the initial pitch. For many people in sales, this is the most exciting part of the job – the thrill of the chase, the hunt, the kill.
After decades of us all working in the WWW universe, I am amazed to still find websites that have me looking for the nearest exit the instant I arrive. The first seconds from when someone lands on your site are make or break.
The most under-rated resource. Nothing is more convincing than a customer who’s happy to tell the world that your product solved a major problem in their business.
The Heads of IT all over the world have a vision. They dream of implementing faster, better, smarter, and safer technology solutions throughout their organisation.
Desktop LINUX – The perfect case in point. One of the most reliable, secure and worry-free operating systems available.
Despite the end of COVID-19 being in sight in Australia, the economic fallout here and overseas will likely take much longer.
This Aussie software company has developed a mobile job board to connect health practices and practitioners during the COVID-19 crisis. Read Lokko’s story here.
Last week I suggested that launching useful new products was one way to help others and survive the crisis, too. One client did just that – in a week.
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