Top Marketing Trends for 2023
Trend 1: Personalisation
The software and tech space constantly evolves, and your sales and marketing strategies must adapt to keep up with the latest trends and technologies – not to be cool or be able to tell your mates at the pub. You need to evolve, or you will be just another tech biz with a cool idea being outsold by businesses with bigger budgets and more recognition.
As One of the Best Salespeople in the world says – Best Known Beats Best – Grant Cardone
Over the next few weeks, I’ll be breaking down the most significant trends and things we all must do to gain an outsized advantage in the market.
This week is all about Personalisation.
Why Personalised Sales and Marketing is the Golden Ticket in the Software and Tech World
In the ever-evolving software and tech landscape, the ‘one size fits all’ approach is as outdated as dial-up internet. Today, personalisation is the name of the game. But why is it so important, and how can it give your business a competitive edge? Let’s dive in.
Understanding Your Best Fit Buyer
We all know the saying, “You can’t please everyone.” Trying to sell to everyone is like trying to bake a cake without a recipe: messy and, ultimately, disappointing. Enter the concept of the ‘Best Fit Buyer’. These customers benefit most from your offering and bring maximum value to your business. They’re the (Free) sauce for your meat pie or, more classically, the Romeo to your Juliet.
Getting to know your Best Fit Buyer inside-out is the first step to effective personalisation. This involves understanding their needs, preferences, behaviours, and the unique challenges they face in their role. It’s like becoming best friends, but with a little more data analysis.
The Power of a CRM
Think of a CRM (Customer Relationship Management system) as the rock that everything is built upon. It’s your central hub of customer data, a treasure trove of insights waiting to be unearthed.
An up-to-date CRM is vital for personalisation. It allows you to segment your audience, tailor your marketing messages, and personalise your sales approach. It’s the difference between a sputtering engine going nowhere fast and a finely tuned Italian sports car that leaves a trail of success in its wake.
Speak Their Language
The more you know about your Best Fit Buyer, the better you can tailor your content to resonate with them. You’re not just selling a product; you’re providing solutions to their problems. Your content should reflect this.
By developing content that speaks directly to the problems your Best Fit Buyer is facing, you’re not just showing that you understand them – you’re building trust. It’s like saying, “Hey, I see you, I understand what you’re going through, and I know how to help.”
The Trust Factor
Trust is the cornerstone of any successful relationship, and it’s no different in sales and marketing. The magic happens when you can articulate your Best Fit Buyer’s problem better than they can. When you do this, you’re not just another vendor – you become a trusted advisor. You’re saying, “I get it, I’ve seen it before, and I know how to solve it.
Remember, people don’t buy products; they buy solutions to their problems. If you demonstrate that you understand their problem better than anyone else, they’ll trust that you have the best solution.
So, what’s the bottom line? Personalised sales and marketing is not a trend – it’s a long-term strategy that pays off. By understanding your Best Fit Buyer, keeping your CRM up-to-date, and developing personalised content that builds trust, you will build a strong Software and Tech Business over time.
