Author: Matthew Whyatt

BLOG EMAIL DATABASE
Marketing

How to build and nurture the perfect email database.

Since its inception, email marketing continues to be one of the most effective ways to reach your customers. And of course, get them buying from you. But how much effort are you putting into building and cultivating the ideal email database for your products or offerings?

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Dial up the trust
Marketing

Dial up the Trust with Case Studies

Year after year studies show that 90% of people trust what your customers say about you, and according to research Case Studies are one of the most powerful forms of content. They take testimonials to another level.

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Prince Charles vs Ozzy Osbourne
Selling

Understanding Customer Profiles

Not all customer profiles tell the same story as our graphic clearly demonstrates. On paper Prince Charles and Ozzy Osbourne read the same. But selling to them will clearly be very different.

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cropped TTS FAVICON - Why Even the God Particle Needs Marketing

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