Are you finding it harder to cut-through to your targets with Marketing and Communications for your technology offering? There’s a reason!
While businesses close over the Christmas and New Year period, your clients and prospects are still online, even more so than usual. It’s the perfect time to grab their attention!
…and not be left by the roadside. Think of creating content for digital marketing in IT companies as planning your next holiday!
We need to talk about the basics. Being responsive to a client, responding to enquiries within a reasonable time, keeping in contact, getting back to people when you say you will.
Often, when we ask clients what their current marketing efforts are, they say, “we get all of our business from referrals”. On the surface, that sounds great.
Steve Jobs once said, ‘the most powerful person in the world is the storyteller.’ I’ve been thinking about this a lot lately and how it applies both in life generally and to sales and marketing.