The Secrets of E-commerce Success: Insights from Mareile Osthus and Humii’s Strategies

🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience.

Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer journey, and how Humii uses tools like online mystery shopping to uncover pain points and improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing.

💡 Key Takeaways:

➤ Thriving as a non-tech leader in the tech industry.

➤ Identifying and solving customer experience challenges in e-commerce.

➤ Why flexibility and mindset drive startup success.

➤ The power of online mystery shopping for actionable customer insights.

➤ Why the post-purchase experience is critical for retention and loyalty.

➤ Lessons from The Iconic and trends shaping the tech world.

 

📌 Chapters:

00:00 – Introduction to Humii and Mareile’s Journey

02:10 – Identifying Problems in E-commerce

04:37 – Lessons from The Iconic

08:31 – Establishing Authority in Online Experience

10:56 – The Concept of Online Mystery Shopping

14:29 – Understanding Customer Friction

18:35 – Trends in the Tech World

20:35 – Effective Marketing Strategies

21:31 – Data-Driven Marketing Insights

26:18 – The Importance of Post-Purchase Experience

32:45 – Understanding Customer Experience Through Mystery Shopping

34:32 – Learning from Experience: Reflections on Business Strategy

 

🔗 Links & Resources:

🎧 The CEO and The Salesman Podcast:    / @theceoandthesalesmanpodcast  

🌐 Learn more about Humii: https://www.humii.co/

💼 Connect with Mareile Osthus:   / mareile-osthus-2abb849b  

💼 Connect with Matthew Whyatt:   / matthewwhyatt  

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