🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience.
Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer journey, and how Humii uses tools like online mystery shopping to uncover pain points and improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing.
💡 Key Takeaways:
➤ Thriving as a non-tech leader in the tech industry.
➤ Identifying and solving customer experience challenges in e-commerce.
➤ Why flexibility and mindset drive startup success.
➤ The power of online mystery shopping for actionable customer insights.
➤ Why the post-purchase experience is critical for retention and loyalty.
➤ Lessons from The Iconic and trends shaping the tech world.
📌 Chapters:
00:00 – Introduction to Humii and Mareile’s Journey
02:10 – Identifying Problems in E-commerce
04:37 – Lessons from The Iconic
08:31 – Establishing Authority in Online Experience
10:56 – The Concept of Online Mystery Shopping
14:29 – Understanding Customer Friction
18:35 – Trends in the Tech World
20:35 – Effective Marketing Strategies
21:31 – Data-Driven Marketing Insights
26:18 – The Importance of Post-Purchase Experience
32:45 – Understanding Customer Experience Through Mystery Shopping
34:32 – Learning from Experience: Reflections on Business Strategy
🔗 Links & Resources:
🎧 The CEO and The Salesman Podcast: / @theceoandthesalesmanpodcast
🌐 Learn more about Humii: https://www.humii.co/
💼 Connect with Mareile Osthus: / mareile-osthus-2abb849b
💼 Connect with Matthew Whyatt: / matthewwhyatt