In this conversation, Dan Dawson, CEO of Schoolzine, discusses the challenges and importance of digital transformation within an organisation. He emphasises the need for buy-in from employees and the impact of the psychological contract on their willingness to adapt to change. Dawson also highlights the significance of developing soft skills, such as people management and psychological safety, when leading a digital transformation. He shares his personal journey of transitioning from hard technical skills to these soft skills. Additionally, he discusses the importance of articulating and selling the vision to the team, as well as the role of training and creating a safe environment for learning. Dawson also touches on the cadence of meetings, the value of in-person interactions, and the success of Schoolzine’s digital transformation.