Startup to an ASX listed Health Tech Business: Klaus Bartosch on Sales, Strategy, and Survival |S2E3

Welcome to “The CEO and the Salesman Podcast,” where we engage with Australia’s leading CEOs to uncover their business-building journeys.

In this episode, host Matthew Whyatt interviews Klaus Bartosch, a seasoned startup founder, health tech innovator, and charity advocate.

Klaus shares his valuable experiences and insights on early intervention in healthcare, the importance of effective sales and marketing strategies, and the unique challenges of running a listed company.

Klaus delves into his journey within the health tech industry, emphasizing the transformative potential of health tech to improve quality of life.

He also discusses the rapid adaptations required during the COVID-19 pandemic, including the necessity of restructuring the cost base to maintain business viability.

Additionally, Klaus offers critical advice for founders on validating market opportunities, developing a strong commercialization strategy, and identifying the key metrics that drive growth.

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