or – Why Your Content Needs More You and Less AI
Let’s get real for a second: if your marketing content is just a boring list of facts or a sneaky sales pitch, you might as well let ChatGPT write it. (And let’s be honest—it probably already has.)
Now, don’t get me wrong. AI is bloody brilliant. It’s changed the game, made our lives easier, and even managed to kill off Stack Overflow faster than a dodgy kebab ruins your weekend plans.
Oh, and I’m thrilled I don’t have to sit through a 10-minute YouTube video by an overly enthusiastic YouTuber named Chad urging me to like and subscribe just to find out the answer.
When everyone’s using the same tools, the same information, and the same AI-generated fluff, how do you stand out?
Simple. Get more human.
That means sharing your stories.
Your hot takes. Your experience. Your awkward sense of humour.
Because here’s the truth: people don’t buy facts. They buy feelings.
If your content could double as a sleep aid, it’s time to mix it up. Ditch the robotic tone, inject some personality, and remind your audience there’s a real, living, breathing human behind the words.
Be real. Tell a story. Make someone laugh.
Even if it’s at your own expense.
How I Stole This Idea From My 14-Year-Old
Take this article, for example. The idea didn’t come from some fancy marketing text or a ChatGPT prompt. Nope. It came from a chat with my 14-year-old on the drive home from school.
I asked, “Mate, I need some ideas for my newsletter—what are you kids even talking about these days?”
Two minutes of Skibidi nonsense later, it hit me: the secret is just to be yourself. And who the hell knows what a Skibidi is anyway?
AI can do a lot. It can write, analyse, and even create.
But it can’t be you.
Your Superpower? Being a Human
Let’s face it: AI is everywhere. It’s in your inbox, your social feeds, and probably even your washing machine by now. ( no LG, I will not download the app) But here’s what it can’t do—it can’t tell your stories. It can’t share your weird, wonderful, and wildly relatable moments.
That’s your edge.
Your humanity. Your quirks. Your ability to make someone laugh, think, or feel something.
So, next time you sit down to write, ask yourself: Am I being real? Am I being me?
People don’t want perfect. They want authentic.
Here’s to your success—and to creating content that’s so uniquely you, even ChatGPT would be jealous.
