
Without Marketing, the Best Software in the World will Not Succeed
Desktop LINUX – The perfect case in point Did you know that you can get a complete software bundle for your PC / laptop that
Desktop LINUX – The perfect case in point Did you know that you can get a complete software bundle for your PC / laptop that
‘Physics is like sex. Sure, it may give some practical results, but that’s not why we do it,’ said theoretical physicist Richard Feynman. I saw what he
Even back in 2013, ‘Thought Leadership’ was listed in Forbes magazine’s annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it’s one of the most
How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do
There are two popular approaches: 1. the higher effort, direct route of the lone warrior with high risk of ‘crash and burn’ (remember Icarus who
Should you stress out about digital response rates? They’re going down because attention spans are too – yet traffic, spam and defences are going up. So,
The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn’t measured by how many email addresses you collect. Events